Avenue @ Tygevalley Centre

This was the quickest, cheapest but fun transformation. My client had to move her ladies boutiques to a new spot in this very big shopping centre. The budget and the space were very small so no space was allowed for seating or décor detail. The back office wall was luckily exposed and identified as the area that can create some sort of depth of feel. With a few tins of paint and a selection of vinyl stickers we transformed this chocolate shop into a ladies boutique within 72 hours. My daughter, Emma, designed the very simple but elegant logo.
The clients love it – it is not a high end fashion shop but for those customers who like something new and trend inspired. The space does not alienate anybody but creates a generic backdrop for very colourful and busy product. See below my story – from the Chocolate shop, the process to the end result.
AVENUE 1

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Alice in Blue

The brief was to conceptualize a fashion boutique for the girl next door with a fun fashion eye.  From the name to the space to the retail principals – an interesting project to combine my retail experience and love for interesting spaces.

The overall product offering represents a combination of spot-on trends combined with old-world inspired individual items  so I’ve decided that the customer experience must be similar to entering a treasure trove of fashion with an eclectic mix of décor support.  The pictures feature the store in Somerset Mall, Somerset West.  We’ve just opened another Alice in Blue in Tygervalley Centre, Durbanville.