A Just Fine Matric Farewell

Every year local high schools pull out all stops to greet their matrics with a big bang.  It was my turn to offer help when my daugter was in grade 11 (traditionally the grade to present the farewell).  I would like to share my experience with the conceptualisation of the 2015 Bloemhof Girls School matric…

Fashion Blooming

Today I am celebrating my 3 year anniversary of consulting for Queenspark, South Africa’s retailer of affordable luxury.  Finding a visual communication strategy for this brand was one of my most challenging, but most rewarding experiences.  You so often hear fashion retailers talking about  advertising campaigns to attract a younger, or a more fashionable or…