Coffee Connection

The brief was straight forward – design a coffee shop for Robertson, a tiny village in the Western Cape. BUT, it must live adjacent to a Postnet Agency, I can’t make any structural changes and the budget is limited.  The client proposed the name Coffee Connection, with a few references of what they like.  I’ve been so involved in fashion retail for a while now, so this was a nice challenge.  Within 2 weeks I had to present my ideas, get a logo going, kick-start social media support and order all the items.

A huge positive was the client’s awareness of branding, a holistic creative approach and the importance of the customer journey.  Connectivity, the ever increasing pleasure threshold and the consumer’s access to everything created interesting creative considerations for this catchment area.

The old spot was looking tired and there was very little to up-cycle or re-cycle. It was a flat surface with no architectural detail.

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The exterior was a challenge with strict branding specs but at least I could go bold with a dark charcoal exterior and white highlights for a modern touch.

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The interior solution was the fun part.  I could introduce anything as the client’s husband and I completed many projects for Rawson donkey year ago.  He understands my creative eye and played a key role in the implementation of all the ideas. We introduced chip board cladded walls, a contrasting black tiled wall, a checker board floor and ceiling screens to create a clear demarcation from the Postnet section.  I spent money on the big visual elements and tried to not get involved in the small stuff.

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We could recycle the old tables and a few cabinets. I introduced new chairs from Chair Crazy, very city chic, and a few handmade pedastals for a local touch. Hot Wired Design helped with big lazer cut branding and deWaal Art did all the decals.

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The overall feel is very monochromatic, a nice contrast to Postnet’s bold red, black and blue. The client must still add more greenery but the Robertson locals love their new hub to meet a friend, wait for a Postnet print or taste local freshly baked cheese cake.

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Picture7Coffee Connection offers a very basic menu but enough choice for their pop-in pop-out client base.  When you go out to the Platteland please pop in!

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The Corporate Chill

A first for me – transform a boring corporate office space into a staff chill area. Canteen, chill area or meeting area are so much more than popping your home-made lunch into the microwave and have a quick chat with a colleague. These areas now pop up in decor magazines and architectural companies pull out all stops to make bold statements to enhance the brand journey.  But knowing that this client will not spend big money, I approached it with a creative eager heart but with a strong realistic undertone.  For me these areas play a crucial role in the brand ethos. This is the area where they must feel at home, where they can share views, emotions and celebrate successes.  Here you want to shout out to visitors that you work for a cool brand. One can also not disregard the functional role it needs to play.  For this specific project, we had to bring 4 meeting areas into the theme.

A very strict landlord and a visionary and easy-going CEO proofed to be a good enough platform to still create a bit of fun.  I had a 3-week turnaround time so could only use what was available in combination with some old existing furniture pieces.  And that is ok!  Times are tough and we must sometimes relax and get the purist eye half shut and just add fun to corporate spaces.Slide1

Step one was to ignore the sensible hotel foyer carpet aka 1978 and cream walls. A tin of charcoal paint and astro off cuts were enough to add bold detail.  A big communal table and chairs that can double up for a big meeting were first priority.

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For a bit of light hearted play on the booking of meeting rooms I designed big numbers for the 3 meeting areas.  Each room shouts in bright colour to incorporate a set of old posters.  Scandi inspired tables and seating from Pedersen & Lennard and cheap and cheerful chairs from Chair Crazy added enough colour, functionality and form.

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A second boardroom was created with an old table and chairs. A big wall sticker was enough detail to be utilised when serious fruit export routes pop up in discussions. I sourced bits of fruit inspired artwork and Photo Blox printed them on wood – again in a fun interpretation but true to the theme.  The client export to so many destinations using very innovative packaging that could be used as a wall visual.

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The foyer presented a lovely challenge with, guess what, beige cabinets.  A bold company logo, a pop of astro and bold chairs were enough to welcome visitors.

 

 

 

 

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It was fun and again more than just a quick decor installation.  The brand’s ethos was touched with a small budget but a big impact on the staff and visitors’ brand journey. If they move offices all pieces can be moved and if more money pops up the look can definitely be extended to their office space.

 

The Rondebosch – Classic

A big thank you  to @ Home who sponsored the furniture for this show unit.  We are offering the buyers of The Rondebosch units different options to look at.  This unit was again only a one bedroom unit so I had to be clever to keep the look clean but functional.  The @Home items worked well to bring in a big of Karoo Chic in a modern city environment.  All for under R35 000.