For the love of beautiful – engela du toit

West Coast Blues

I am the first one to admit that I have a passionate on and off affair with the West Coast. My dad was from Lamberts Bay, my mom from Van Rhynsdorp, but it was the Sandveld accent and a very flat r that got stuck in my DNA. I have so many memories from my…

Fashion Blooming

Today I am celebrating my 3 year anniversary of consulting for Queenspark, South Africa’s retailer of affordable luxury. Finding a visual communication strategy for this brand was one of my most challenging, but most rewarding experiences. You so often hear fashion retailers talking about advertising campaigns to attract a younger, or a more fashionable or…

West Coast Charm

A while ago I was tasked to revamp an old beach house on the West Coast. I only had 6 weeks to gather all the items and 2 weeks to do the implementation. The house was build in the 60’s with a lot of small rooms but a lovely flow with a view to die…

The Daily Coffee Cafe

Once upon a time there was a coffee shop in Paarl called Sugarberry. She was an old lady in desperate need of a revamp. When the new owner contacted me I was more than ready to do something different for Paarl. Adriaan de Bruyn had the vision to introduce something different in town and trusted…

Rustic at River Song

I was tasked to design another foyer for Rawson Developers. River Song is a small block of apartments in Rondebosch. The brief again was to come up with a creative décor solution at a limited budget and all elements to be practical as the body corporate must maintain the look and feel of this area….

Sales Office Reinvented

Rawson Developers tasked me with something slightly different from my regular flashy foyers and show units. I was tasked to develop a centralised sales office in a deserted restaurant/deli, soon to be demolished to make space for another Rawson development. Luckily it was a good solid square shape with pillar and bulkhead detail in the…

Call the Brand Docter

I was tasked to do a brand audit for a very well-known wine estate recently. My key task was to determine why all the retail spaces were not making money. I was very excited about the project and auditing their customer journey seemed to be a very interesting process. I left my office very…

Xmas at Home

Every year our family have a debate about the theme for Xmas decorations. Every year they shout for red, green and gold but I’ve convinced them that it’s time for a playful overlay to our existing décor as we will only spend about 2 weeks of December at home. I’ve never had a client requesting…