According to brand engineer and aesthetics guru Engela du Toit, everyone wants something pretty in their lives; and with her unique style and daredevil attitude, the pretty is within your reach. With a combination of marketing know-how and décor intellect, she will first and foremost delve deep and get to know your brand offering – be it personal or professional. Once she gets a handle on what makes your brand tick, she will use this to shift and evolve your perception of aesthetics and visually transform not only your business, studio or home; but also your brand. With aesthetics as her foundation, she’ll contextualise your creative dreams and turn it into a real and practical look that encapsulates everything your brand is about. She calls this an ‘aesthetics journey to define your brand print’.
Engela’s career path is full of accomplishments and achievements, and she has extensive experience in fashion retail; especially the marketing side. She enjoyed top marketing positions at both the Foschini Group and Truworths International where she got into contact with various elements of the retail industry with store design, visual presentation and customer satisfaction playing a big part in her current occupation as Visual Strategist taking care of the Aesthetics in your brand strategy. Her retail career gave her the opportunity to get up close and personal with brand strategies – and it’s this skill that gives her décor and interiors service a unique angle. After leaving her full -time retail career a couple of years ago, she acted as a consultant for a publishing company and also assisted corporate companies in creating a new, more aesthetically pleasing customer journey. However, before these career paths and experiences came her way, Engela’s reputation as an expert in everything décor and architectural related was unsurpassed. That’s why her newfound calling came as no surprise
An authentic visual transformation is so much more than picking a new couch or deciding what colour to use for your logo. It’s a bit of brand soul-searching, getting to the bottom of your core positioning and how you want the world to see it. Engela’s service doesn’t stop when you agreed on a colour palette; it’s an ongoing journey to true visual greatness.
You can now see her hand in the revival of Queenspark, South African’s queen of affordable luxury.