The brief was to conceptualize a fashion boutique for the girl next door with a fun fashion eye.  From the name to the space to the retail principals – an interesting project to combine my retail experience and love for interesting spaces.

The overall product offering represents a combination of spot-on trends combined with old-world inspired individual items so I’ve decided that the customer experience must be similar to entering a treasure trove of fashion with an eclectic mix of décor support.  The pictures feature the store in Somerset Mall, Somerset West.  The sister-combo opened another Alice in Blue in Tygervalley Centre and The Village Square, Durbanville.