The brief was to conceptualize a fashion boutique for the girl next door with a fun fashion eye. From the name to the space to the retail principals – an interesting project to combine my retail experience and love for interesting spaces.
The overall product offering represents a combination of spot-on trends combined with old-world inspired individual items so I’ve decided that the customer experience must be similar to entering a treasure trove of fashion with an eclectic mix of décor support. The pictures feature the store in Somerset Mall, Somerset West. We’ve just opened another Alice in Blue in Tygervalley Centre, Durbanville.